Introducing Feed Perfect

Solid Cactus is turning an important corner and I wanted to tell you how the future looks. Shortly after the first of the year we’ll be rolling out a Beta of Feed Perfect. This product will make small players the equal of the big fish in the rapidly growing Shopping Comparison Engines’ e-commerce game—at a bare fraction of the cost!

A Brief History of the Shopping Comparison Engine (SCE)

As e-commerce grows, many consumers are choosing to shop through merchant product aggregators, known as Shopping Comparison Engines (SCEs) like Shopping.com, Amazon Seller Central, Ebay Stores, etc. SCEs help consumers more easily identify items and more conveniently compare pricing between merchants. This is a growing market. Forrester Research estimates SCE revenues are expected to reach $54.3 billion in 2007, or a whopping 27% of e-commerce sales. Merchants benefit by placing products in front of customers who are ready to buy. SCEs benefit by taking a percentage of transactions or via pay-per-click.

The Problem with SCEs

The key to a successful SCE campaign is careful monitoring. Most SCEs are pay-per-click (PPC) arrangements. If someone clicks on your space, you pay each time whether a sale results or not. The problem arises when you see a bill at the end of the month, telling you that you lost money on an SCE. Was that because they shopped but didn’t buy anything, or was campaign unprofitable because of a few non-performing items? The answers to these questions can make or break your future on an SCE, and those answers are difficult to find. There are analytic packages out there that will give you precise answers. They also start the bill at more than $1,000 a month and take a percentage of your sales. That is about to change.

Introducing Feed Perfect

Solid Cactus has spent a year and a half on this project, with a six man team working non-stop. The result is a program called Feed Perfect, which will analyze your performance on various SCEs. You’ll get analytical feedback, telling you which products are selling on which SCEs and advising you which products to drop from your PPC lists. You’ll get the same analytical expertise that Fortune 1000 companies get for thousands of dollars a month for at least eighty percent less!

We’ll be doing our first Beta early this year and we hope you will sign up! This is a major step in product development for Solid Cactus, and a major money saver for you.

To register for the Beta contact feedperfectbeta@SolidCactus.com.