Listen to Your Customer!

If you’re like me, you check your email first thing each morning for the customer reviews sent from your Yahoo! Store. I want to hear what our customers think about our service, product offerings and delivery. If a review comes in from an unhappy customer, we always investigate to see exactly what went wrong and do whatever it takes to get that customer to try us again.

Listening to our customers is an important part of doing business. They give us insight into our business from a different and valuable perspective. Often times these customer comments can point out things on your website that you may overlook that cause customers to have difficulty navigating or shopping on your store.

While the written word is powerful, you can also listen to your customers via Click Trails. Inside your Yahoo! Store’s stats section you can view the shopper’s path through your store and see which paths resulted in orders, which paths led to cart abandonment and which paths led nowhere! These silent messengers tell a story and we business owners should listen–every single day!