Should You List with a Directory?

Now that your site is up and running, now what? How are you going to get people running to visit you? Wouldn’t you like more visitors to your site? Of course you would. It is a simple fact of business: things could always be better. The trick is to figure out how to move up on the search engines without going broke in the process.

We recommend quality Directory listings. Directories are search engines powered by actual human beings instead of computers. Subject terms are hierarchically grouped, and may be browsed or searched by keywords just like with larger databases. Subject Directories are smaller than other searchable databases, because of the human involvement required to classify documents according to subject. But smaller can be better.

Human editors can very often provide a better level of results. In addition to the direct traffic that a Directory listing can bring, the listing ensures that crawler-based search engines will find your site. They will find your site listed in a relevant category, surrounded by search friendly keywords and other quality resources. This can only help to improve your rankings on the larger search engines.

If you are considering listing on a Directory, Solid Cactus recommends Best Of The Web, the internet’s oldest Directory. BOTW.org has been categorizing high quality, content-rich web sites since 1994 and is widely respected as an authoritative, highly respected Directory. Typically, all commercial submissions receive a topical and regional listing, as well as applicable listings in the daily What’s New. Directory submissions are reviewed within 3 days, ensuring you get your site “crawled” by the search engines more rapidly.

For additional exposure, Best Of The Web offers Category Sponsor opportunities. Category Sponsors are listed at the top of the page, it is the first thing seen by visitors and search engines. Category sponsors also have more control over their title and description, and have greater flexibility in category placement.

Solid Cactus has negotiated an exclusive offer for our clients.

Solid Cactus clients can now receive BOTW.org Directory listings for $29.95 per year, and Category Sponsorships at $29.95 per month. Solid Cactus is also offering $10 off on all BOTW products. Visit http://www.botw.org and simply use this promotional code when you sign up: rep5cd.

The name of the game in e-commerce is recognition and traffic. A good Directory listing is a great place to start; it is an investment in your e-commerce future. Solid Cactus believes Best Of The Web is the best of the group. BOTW can drive traffic to your site on their own, and increase your visibility and rankings on the larger search engines as well.