We knew Solid Cactus would grow. Last year we went from 32 to 75 people. Sales jumped 75% and our client list grew by 50%. But our clients’ needs have grown, so Solid Cactus has evolved. In 2006 we became an “incubator” for small to medium-sized businesses. This year we roll out our first piece of proprietary e-commerce technology. We’re changing, all right!
Not Your Daddy’s Design Firm
While web site design remains our core business, our clients face the same problems that confront our e-commerce store TheFerretStore.com. We designed new products and services for growing businesses.
- Backend Order Processing and CRM - Cactus Complete Commerce is our flagship product that centralizes all your business functions from inventory management to payment processing, making it simple to manage all your orders through one intelligent system. Cactus Complete Commerce fully integrates with your Yahoo! Store for real time order capture, inventory management and shipment tracking.
- Call Center Services –Our call center is staffed Monday– Friday 9am to 9pm ET. CSR’s take orders, track packages, process returns and provide customer services.
- Internet Marketing –Manages pay-per-click, search engine optimization and affiliate program management. The Internet Marketing team includes copy writers, campaign managers and program analysts.
- Protected By Cactus – Website copyrighting, trademark filing, digital watermarking of images and a watchdog service to monitor and protect your unique content on an on going monthly basis.
- Solid Cactus Events – Free training webinars on store training, search engine marketing and analytics. Quarterly “Boot Camps” are three day seminars of work and play.
- Solid Cactus Merchant Accounts from Chase Paymentech – Merchants process credit cards through the world’s largest processor at the best prices available.
- Blog Building – Search engines favor content rich websites, making blogs increasingly important. Solid Cactus helps clients blog from within their store manager.
Technical Improvements
- Shipping Manager –Integrates real time rates and custom rate tables from UPS, FedEx and the US Postal Service and allows you to more closely fine tune the way you charge for shipping.
- Product Reviews – Customers rate purchases by posting reviews on individual product pages for other shoppers to see.
- Account Registration – Allows customers shopping on your site to easily register for an account so their information is always on file. Customers can check past order history, add items to a wish list, a gift registry or a gift reminder service.
2007: Feed Perfect and Beyond
We are introducing Feed Perfect on February 1. This proprietary technology
lets you submit products to shopping comparison engines, track your return on advertising spend and remove under performing products. We’ve grown from web development to e-commerce incubation to original product development. Solid Cactus is changing, all right!
By Scott Sanfilippo, President & Co-founder