It’s November 1st and the countdown has officially begun!
As an eCommerce store owner, it’s time to sweep the aisles, make sure your most popular items are well-stocked, and your warehouse is ready for the rush of orders that will soon start pouring in.
In the weeks leading up to Thanksgiving, my team of hard-working distribution center employees would spend extra time making sure the warehouse was well organized so when the rush hit, they were well prepared to handle the increased order volume.
This organization involved relocating seasonal and fast-moving items, adjusting allocated bin space and overstock storage for items we were increasing stock levels on, and beefing up our supply of packing materials so we wouldn’t get caught short.
This was a ritual we conducted every year and one that we were able to fine-tune so well, that the warehouse was able to keep up even when order volume doubled from our average of 400 – 450 orders per day. Of course, everyone was working extra hours and we even recruited members of our customer service department to pitch in for a little overtime in order to meet our shipping deadlines.
Having a well organized warehouse is key year round, but with many holiday shoppers being first-time customers, it’s important that you get their order out quickly and accurately so they become repeat buyers once 2014 is here.
Several years ago I wrote an article for our print magazine, eBizInsider, where I shared my tips for organizing your warehouse to accommodate additional holiday order volume. The advice I shared is as timely today as it was then, so I feel compelled to share it with you once again.
Click here to download a PDF of the article and feel free to share it with other eCommerce store owners.
If you have a story to share about how your eCommerce business handles additional holiday volume and want to share it with our readers, drop me an email at firstname.lastname@example.org.
Scott Sanfilippo is co-founder and brand ambassador of Solid Cactus. In 1994, he co-founded TheFerretStore.com, a leading online pet supply retailer, which boasted $12M in annual revenue, 49 employees and a 20,000 square foot distribution which stocked 99% of the company’s 3,500 SKUs. The company was sold to Drs. Foster & Smith, the nation’s largest mail-order pet supply catalog company, in 2007.