If you’re using Twitter for your business, you know that the most important thing to do is engage your audience. Engage, engage, engage. Twitter has become so much more than a place for little mindless Tweets about what you ate for breakfast or how long the line is at the DMV. Businesses can use Twitter to really make an impact on their customers’ lives. A great way to do that is to have a Twitter Party.
So what’s a Twitter Party? A Twitter Party is (sadly) not quite as fun as it sounds. There aren’t any streamers, balloons, drinks, or cake—but your business can come out of the event with a whole new energy. In simple terms, a Twitter Party is when a particular handle on Twitter (in this case, that would be your business) sets a particular date and time to address a particular topic. That’s a lot of particulars, so let’s look at an example.
Let’s say your small business sells barware and accessories. You could have a mixologist or other expert on-hand to co-host the Twitter Party. They could share drink mixing tips, thoughts about drink recipes, and other related information. (It’s a party, right?)
This benefits your audience because they can follow the hashtag, participate, ask questions, and learn more about your business.
So you want to have a Twitter Party?
- First thing is first, you need to make sure you have a consistent hashtag for the party. This will make it easy for your followers to participate. For instance, if you’re having a Twitter Party about barware, you could use hashtags like #barwarechat or #barwareparty. Use the same hashtag consistently throughout the party.
- You can engage your fans by inviting experts in your industry to co-host, participate, and increase the reach of your party. After all, this is all about sharing information and broadening the audience for your business.
- Before the Twitter Party, ask your Twitter followers what they want to know. If someone asked a question, they’ll be looking for the answer in your Twitter Party. If they have something to look forward to, they’re more likely to remember to participate. (Kind of like a cliffhanger at the end of a TV episode.)
- It’s a party, remember. You have to mingle. Nobody likes that person at the party that just keeps blabbing and doesn’t let anyone else get a word in edgewise. Ask questions, answer questions, than people, retweet information… keep it lively!
- After the Twitter Party is over, you can post the chat transcripts on your website or blog. This way, you can share the information with people that might not have been able to participate.
If this seems like a lot of information to digest at once—don’t worry about it. Ease yourself into it by participating in some chats first. That way, you can see how other people run their chats and get a better feel for the process.
Social media management has so many different components, and this is just one way to keep your fans, followers, and customers engaged. And, honestly… Who doesn’t love a good party?