Business News Daily published an article just last week titled, “What Consumers Will Demand in 2011″ which featured some expert advice from Solid Cactus’ very own Mandy Boyle. Mandy is a search engine optimization (SEO) specialist who helps dozens of clients improve their SEO rankings through managed services. This isn’t the first time Mandy’s expert tips have been noticed in the eCommerce world, and is surely won’t be the last.
Mandy isn’t just known for her SEO skills, but her knowledge in social media practices, as well as public relations for small businesses. Business News Daily picked her brain regarding building your online reputation to which Mandy replied:
“Businesses who want to compete in 2011 need to be much more aware of their online reputation than ever before,” Mandy Boyle, SEO manager for Solid Cactus, an e-commerce and internet marketing company, told BusinessNewsDaily. “Most consumers tend to consider product reviews when making purchasing decisions. Consumers in 2011 want to see trust, integrity and a promise of having a good experience with a business.”
She was also asked about how businesses can become more socialable in the New Year.
“In many cases, social media is your best tactic for engaging customers while building up that buzz that will secure a sale,” said Mandy Boyle at Solid Cactus. “Show that you know your stuff by responding to customer questions and comments online. Provide incentives for customers to interact with you online, like a special coupon or giveaway. Encourage current customers who had a good experience to review you online and offline. Provide incentives for doing so, like offering a special deal or price for those who write a review or recommend your business to ten friends.”
To read the entire article, click here.