Aug
26
2010
AUTHOR
lauren.carey

SEO and the Food Pyramid

We all learn things in different ways, and I just so happen to be a visual learner. I can’t play music by ear— I have to read sheet music. So you can imagine my excitement when this cool page about SEO Infographics came across my desk. My initial reaction (as a visual learner) was, “Wow! Pretty pictures! What do they say?”

SEO is a big, fat gray area, so nothing is set in stone. But these infographics are a good way to easily gain some insight. They’ve all got some valuable information. But I can’t help it if I have a favorite one. So let’s talk about that for a little while.

Remember the old food pyramid?

#3. SEO Hierarchy of Needs 

I’ve always loved the food pyramid, and this sort of reminded me of that. In fact, it might be fun to compare this infographic with the food guide pyramid. (And I’m talking about the classic old-school food guide pyramid I grew up with.) Maybe if you think of SEO as the food that’s going to keep your site alive, you’ll appreciate it a little bit more. (Because thinking about this infographic made me a little sad.)

So let’s get to the food pyramid. If your website gets the proper SEO nutrition, it will grow up to be big and strong like Jack LaLanne!

Keywords and content are down on the bottom— just like grains. You need the most of that. That’s what keeps you running. And that’s what good keywords and content are going to do for you. It won’t matter how many people visit your site if you can’t keep them coming back. Keep them coming back with good content. It’s just as simple as eating a bowl of cereal in the morning. If you think your website is going to be able to function without carbs, you’re sadly mistaken. So stick to the pyramid and keep your site off of the Atkin’s diet. You’re trying to gain traffic here— not lose weight.

Right above that is the fruits and vegetables. Oh, and we also have the site architecture and on-page elements. Just like fruits and vegetables keep your body going with nutrients, the on-page elements are like little hidden nuggets that your site needs to keep going. Make sure your site architecture makes sense. The elements need to be there and they need to be right. So pay attention to your title, header and meta tags. An apple a day keeps the doctor away— good site architecture and on-page elements are just as important.

Next we have usability and web design. Basically, your page needs to work. It can’t take forever to load, and it has to be easy to navigate. Sticking with the food pyramid theme, this section lines up with meat and cheese. Man, I love meat and cheese. If you want me to keep coming back to your website, you better make sure it’s like a cheeseburger. That starts with the bun (which takes us back to the keyword and content carbs!), and then you need the perfect piece of beef. Cook it up just right. Then put on some nice, delicious cheese. Trust me, I’ll be sticking around for a cheeseburger like that. And that’s another thing— you want people that visit your site to hang out for a while. It’s one thing to get a bunch of visits. It’s another thing altogether to get some good, quality visits. And that’s ultimately what you’re looking for.

Finally, we’re up to link development. This is something you do once you’ve got everything else under control. As far as the food guide pyramid is concerned, this lines up with the fats, oils, and sweets. Now, they aren’t the healthiest thing in the world. But we need them. And we need link development, too. When I think about sweets, I think about parties, amusement parks, going out to dinner and ice cream. Humans are social creatures, and we do a lot of social things while we’re indulging in a little bit of sweets. So think about it that way. Your website can’t survive without friends, either.

Just like good nutrition, SEO is a long term commitment. The longer you stick with it, the better you’ll be.

(Now excuse me while I go eat a cheeseburger.)

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