2012 Social Media Spring Cleaning Tip #5
Dispel the myth that social media marketing ROI cannot be measured.
Measure results and incorporate all that you’ve learned into your next set of goals, strategies and tactics. Early business efforts on social media were often incongruous and highly experimental. But if you approach social media from the perspective of how it relates to your corporate goals and strategies and how it harmonizes with and supports the brand of your business, you are much more likely to receive the return on this marketing investment that you desire.
In addition to sales directly attributable to social media efforts or leads, here are some other measurements you should review on a monthly or at least on a quarterly basis:
Elizabeth Kraus – small business marketing consultant and author of 365 Days of Marketing.